The official launch of Scarborough’s involvement in the 10:10 campaign will be tomorrow with a free screening of environmental documentary, The Age of Stupid.

People can sign up with the campaign online and, by getting involved, pledge to reduce carbon emissions by 10 per cent during 2010.

Dr James Bridges, Scarborough Council’s sustainability co-ordinator, said he fully supported the campaign and urged people to get involved in this grassroots initiative. He said: “10:10 has not been mobilised from central government but from individuals, companies and institutions that realise the importance of reducing carbon emissions.

“They are taking action and leading by example, not only to save money but to try and avoid the worst impacts of climate change such as longer drier summers with drought and severe flooding in winter. Scientists suggest we will experience these things if we do not undertake a 10 per cent cut in our emissions in 2010 to avoid dangerous climate change.”

He said it was important for everyone to realise the need to change their behaviour and stop taking energy for granted. “We are heavily reliant on fossil fuels that are running out and we are contributing to advancing climate change at significantly more rapid rates than if nature was to take its course,” he said.

“Signing up to the 10:10 pledge can encourage us to be aware of our energy usage and more importantly to take more responsibility for the resources that we use while knowing that collectively, we really are making a significant difference in addressing climate change through action.

“We all have to act for our children and their children. The great thing about 10:10 is that we can all get involved because once we have made the online pledge it involves adopting simple practical measures in our home and work life.”

The national 10:10 campaign is being led by Franny Armstrong who directed The Age of Stupid – which is set in 2055 and highlights the plight of a man living in a high tower above the melted arctic because former generations did not take steps to avoid climate change.

Those who get involved with the campaign can make the 10 per cent reduction by cutting gas and electricity consumption, as well as reducing paper usage, water and travel.

The campaign has been strongly supported by a range of public figures and companies including: the Prime Minister; the Cabinet; the Conservative frontbench; LibDem Leader Nick Clegg; former London Mayor Ken Livingstone; celebrity chef Delia Smith; and author Ian McEwan.

Scarborough Climate Change Network (SCAN) is also backing the campaign.