Driffield-based property developers John Welsby and Richard Firth established 5 Leys as a new “apart-hotel” concept in 2008 after buying and renovating a Victorian hotel and apartment block on Filey’s seafront.

The business is now set to add to its six-strong team by hiring seasonal staff to meet rising demand.

After four years of development, the complex now offers 20 self-catering suites, a children’s play area, laundry facilities and a 40-seat bistro bar and restaurant, which was opened in May 2009.

Director Jon Welsby said: “Last summer we were at full capacity and we’re hopeful of a repeat performance this year as we’re already seeing strong advanced bookings. Not only have we received some fantastic feedback from our customers about 5 Leys, they’ve also been very positive about Filey and the surrounding area.”

Mr Welsby said he and his business partner were now looking to roll out the concept to other parts of the UK, including York.

Andy Bowden, relationship director for Lloyds TSB Commercial, which supplied the funding, said: “The success of 5 Leys proves that there is high demand for quality holiday accommodation in the UK, particularly as a growing number of Britons are keen to holiday on domestic shores.”